Words That Work : Its Not What You Say, Its What People Hear

English

ISBN: 1401309291

EAN: 9781401309299

Category: Language Arts & Disciplines / Linguistics / General/Political Science / Political Process / General/Language Arts & Disciplines / Rhetoric/Social Science / Popular Culture/Education / Educational Psychology/

Publisher: Hyperion Press

Release Date: 08/05/2008

Age Range: 18-null

Synopsis: The nations premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like The Ten Rules of Successful Communication and The 21 Words and Phrases for the 21st Century, he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdochs six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than digital cable, and why pharmaceutical companies transitioned their message from treatment to prevention and wellness. If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this books for you.

Awards: Audie Award – null 

Words That Work : Its Not What You Say, Its What People Hear

Illustrated: No

Format: Paperback

Height: 0.94 inches

Width: 5.19 inches

Length: 8.0 inches

Weight: 10.83 oz

Pages: 368