Web Analytics : An Hour a Day

English

ISBN: 0470130652

EAN: 9780470130650

Category: Computers / Web / Design

Publisher: Wiley & Sons, Incorporated, John

Release Date: 05/31/2007

Synopsis: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your companys bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Web Analytics : An Hour a Day

Illustrated: Yes

Format: Paperback

Height: 0.9 inches

Width: 7.3 inches

Length: 9.2 inches

Weight: 25.93 oz

Pages: 480