Walmart: Key Insights and Practical Lessons from the World's Largest Retailer

English

ISBN: 0749462744

EAN: 9780749462741

Category: Business & Economics / Industries / Retailing

Publisher: Kogan Page

Release Date: 04/03/2012

Synopsis: Walmart examines the world's largest retailer, detailing both its successes and failures and the implications for other retailers, suppliers and customers. Key themes include: multichannel, private label, marketing, pricing (EDLP), expansion and store format innovation.

Walmart: Key Insights and Practical Lessons from the World's Largest Retailer

Illustrated: No

Format: eBook - EPUB

Pages: 240