The Rise of Advertising in the United States: A History of Innovation to 1960

English

ISBN: 0810884070

EAN: 9780810884076

Category: Business & Economics / Advertising & Promotion

Publisher: Scarecrow Press

Release Date: 08/03/2012

Synopsis: In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. From the sensational antics of P.T. Barnum to the retail marketing magic of John Wanamaker, Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional."

The Rise of Advertising in the United States: A History of Innovation to 1960

Illustrated: No

Format: eBook - EPUB

Pages: 210