The Rhetoric of Soft Power

English

Series: Lexington Studies in Political Communication Ser.

ISBN: 2370004221

EAN: 2370004221908

Category: Political Science / Political Process / General/Political Science / International Relations / General/Political Science / International Relations / Diplomacy/

Publisher: Lexington Books

Release Date: 11/15/2011

Synopsis:

The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides new insight into the global growth of the soft power concept, through a comprehensive, comparative analysis of public diplomacy and strategic communication initiatives. The book addresses the interdisciplinary implications of soft power, that draws together insights from international communication and international relations research, in order to understand how soft power has been interpreted as increasingly necessary by a range of international actors.

Excerpt: Unknown Property Excerpt

The Rhetoric of Soft Power

Illustrated: No

Format: eBook - PDF

Pages: 326