Power of Infographics : Using Pictures to Communicate and Connect with Your Audience

English

Series: Que Biz-Tech Ser.

ISBN: 0789749491

EAN: 9780789749499

Category: Business & Economics / Business Communication / General/Art / General/

Publisher: Pearson Education

Release Date: 06/22/2012

Synopsis: Need to overcome information overload and get your message across? Infographics are your secret weapon. Using them, you can deliver knowledge and ideas visually, so your audiences can understand them quickly - and take action. In The Power of Infographics, Mark Smiciklas shows how to create powerful infographics: visual representations capable of transforming complex data or concepts into intuitive, instant knowledge. Writing from a business perspective, Smiciklas reveals how to use infographics both inside and outside the organization: to build brands, make sales, serve clients, align teams behind new strategies, and more. This straightforward, visual, common-sense based book explains: * What infographics are, and why they work so well * How to visualize statistical data, business processes, time, geography, lists, relationships, and concepts * How to communicate the personal through infographics * Best practices for observation, processing ideas, creating highly effective infographics, and publishing them * How to plan for and measure the ROI of infographics * And much more...

Power of Infographics : Using Pictures to Communicate and Connect with Your Audience

Illustrated: Yes

Format: Paperback

Height: 0.43 inches

Width: 7.09 inches

Length: 9.06 inches

Weight: 15.17 oz

Pages: 224