Thank You for Arguing : What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

English

ISBN: 0307341445

EAN: 9780307341440

Category: Psychology / General/Language Arts & Disciplines / Rhetoric/

Publisher: Crown Publishing Group

Release Date: 02/27/2007

Synopsis: Thank You for Arguingis your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Ciceros three-step strategy for moving an audience to actionNas well as Honest Abes Shameless Trick of lowering an audiences expectations by pretending to be unpolished. But its also replete with contemporary techniques such as politicians use of code language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including: The Eddie Haskell Ploy Eminems Rules of Decorum The Belushi Paradigm Stalins Timing Secret The Yoda Technique Whether youre an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer,Thank You for Arguingis for you. Written by one of todays most popular online language mavens, its warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize aparalipsisand achiasmuswhen you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way. From the Trade Paperback edition.

Excerpt: Unknown Property Excerpt

Thank You for Arguing : What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

Illustrated: No

Format: Paperback

Height: 0.75 inches

Width: 6.07 inches

Length: 9.23 inches

Weight: 12.35 oz

Pages: 336