Social Media in Travel, Tourism and Hospitality

English

Series: New Directions in Tourism Analysis Ser.

ISBN: 1409420922

EAN: 9781409420927

Category: Computers / Web / User Generated Content/Business & Economics / Industries / Hospitality, Travel & Tourism/

Publisher: Ashgate

Release Date: 02/01/2012

Synopsis: Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.

Excerpt: Unknown Property Excerpt

Social Media in Travel, Tourism and Hospitality

Illustrated: No

Format: eBook - PDF

Pages: 338