Sex Appeal : The Art of Allure in Graphic and Advertising Design

English

ISBN: 1581150482

EAN: 9781581150483

Category: Design / Graphic Arts / General/Antiques & Collectibles / Posters/Business & Economics / Advertising & Promotion/

Publisher: Skyhorse Publishing Company, Incorporated

Release Date: 03/01/2000

Synopsis: The secrets of sex as a tool in advertising and graphic design are unveiled in this frank exploration of the ubiquitous use of the erotic and exotic in mass media. In this first book to seriously examine the use and/or abuse of sex and innuendo in the mass media, interviews with leading figures in mainstream marketing focus on sex and innuendo, from the so-called satiric pornography of Calvin Klein ads and the muscle men and women hawking Evian water, to the sensual allure used in graphic and advertising design in music, art, film, packaging, and publishing.

Excerpt: Unknown Property Excerpt

Sex Appeal : The Art of Allure in Graphic and Advertising Design

Illustrated: Yes

Format: Paperback

Height: 0.6 inches

Width: 6.0 inches

Length: 9.0 inches

Weight: 17.64 oz

Pages: 288