Predictably Irrational : The Hidden Forces That Shape Our Decisions

English

ISBN: 0061353248

EAN: 9780061353246

Category: Business & Economics / Economics / General/Business & Economics / Consumer Behavior/Education / Decision-Making & Problem Solving/

Publisher: HarperCollins Publishers

Release Date: 04/27/2010

Synopsis: Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think were making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. Theyre systematic and predictable-making us predictably irrational.

Awards: New York Times Editors Choice – null  New York Times Editors Choice – null 

Excerpt: Unknown Property Excerpt

Predictably Irrational : The Hidden Forces That Shape Our Decisions

Illustrated: No

Format: Paperback

Height: 0.94 inches

Width: 5.25 inches

Length: 8.13 inches

Weight: 9.63 oz

Pages: 304