One Billion Customers : Lessons from the Front Lines of Doing Business in China

English

ISBN: 074325841X

EAN: 9780743258418

Category: Business & Economics / International / General/Business & Economics / Commercial Policy/Political Science / Public Policy / Economic Policy/Business & Economics / Economic Conditions/Business & Economics / Investments & Securities / General/

Publisher: Free Press

Release Date: 09/01/2007

Synopsis: Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as formerWall Street JournalChina bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems.One Billion Customersoffers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of Chinas emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.

One Billion Customers : Lessons from the Front Lines of Doing Business in China

Illustrated: No

Format: Paperback

Height: 0.9 inches

Width: 5.5 inches

Length: 8.44 inches

Weight: 10.76 oz

Pages: 352