Nudge : Improving Decisions about Health, Wealth, and Happiness

English

ISBN: 014311526X

EAN: 9780143115267

Category: Business & Economics / Economics / General/Psychology / General/Business & Economics / Consumer Behavior/Education / Decision-Making & Problem Solving/

Publisher: Penguin Group (USA) Incorporated

Release Date: 02/21/2009

Age Range: 18-UP

Synopsis: Nudgeis about choices-how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make- including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible choice architecturecan successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.

Awards: ForeWord Magazine Book of the Year Awards – null 

Excerpt: Unknown Property Excerpt

Nudge : Improving Decisions about Health, Wealth, and Happiness

Illustrated: No

Format: UK-B Format Paperback

Height: 0.86 inches

Width: 5.64 inches

Length: 8.48 inches

Weight: 9.95 oz

Pages: 320