Green to Gold : How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build a Competitive Advantage

English

ISBN: 0470393742

EAN: 9780470393741

Category: Business & Economics / General/Business & Economics / Industrial Management/

Publisher: Wiley & Sons, Incorporated, John

Release Date: 01/05/2009

Synopsis: From the Publishers Weekly review: Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though no company the authors know of is on a truly long-term sustainable course, Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a companys bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste take-back legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought.

Green to Gold : How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build a Competitive Advantage

Illustrated: Yes

Format: Paperback

Height: 1.0 inches

Width: 6.0 inches

Length: 8.92 inches

Weight: 20.21 oz

Pages: 408