Fundamentals of Menu Planning

English

ISBN: 7770948991

EAN: 9787770948992

Category: Cooking / Entertaining

Publisher: John Wiley & Sons

Release Date: 06/02/2008

Synopsis: Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design. With updated nutrition and menu planning information, an expanded collection of sample menus, new appendices and resources, numerous forms, tables, and worksheets, and more practice problems, this guide is key to the success of the overall foodservice enterprise.

Excerpt: Unknown Property Excerpt

Fundamentals of Menu Planning

Illustrated: No

Format: eBook - PDF

Edition: 3

Pages: 272