Enterprise 2. 0 : Social Networking Tools to Transform Your Organization

English

ISBN: 1439880433

EAN: 9781439880432

Category: Computers / Web / User Generated Content/Computers / Web / Social Networking/

Publisher: Auerbach Publishers, Incorporated

Release Date: 08/31/2012

Synopsis: Examining the advancement of business enterprise through social networking, this book offers a hands-on, practical assessment of not only whatto do, but howto do it to master the social networking paradigm and achieve a competitive advantage. Discussing the spectrum of social media and social activities available to business today, it explains the functions of social networking in a business context, shows how to measure and manage social networking, details the utility and role of social networking on a department specific basis, and considers security, risk, legal, and privacy issues.

Enterprise 2. 0 : Social Networking Tools to Transform Your Organization

Illustrated: Yes

Format: Hardcover

Width: 0.61 inches

Length: 0.93 inches

Weight: 0.04 oz

Pages: 425