Creating an Empire : ESPN -- The No-Holds-Barred Story of Power, Ego, Money, and Vision That Transformed a Culture

English

ISBN: 1572436719

EAN: 9781572436718

Category: Performing Arts / Television / General/Sports & Recreation / History/

Publisher: Triumph Books

Release Date: 09/06/2004

Synopsis: Boasting four sports channels with more than 200 million viewers worldwide, a sports magazine with a circulation of more than 2 million, a network of radio stations, and a successful chain of theme restaurants -- to say nothing of an estimated net worth of 5 billion -- ESPN is a veritable media empire. It is one of the most instantly recognizable brands in the world. But in 1978, when Stuart Evey, then a top executive for Getty Oil, heard the pitch for funding a new cable network from Bill Rasmussen, a former play-by-play announcer for a minor league hockey team, he had good reason to be skeptical. An all-sports network whose programming would consist of events like slow-pitch softball, Australian-rules football, and day-old college basketball games that couldnt make it on to the major networks? It shouldnt have been a tough call: eight other companies had already said no.

Excerpt: Unknown Property Excerpt

Creating an Empire : ESPN -- The No-Holds-Barred Story of Power, Ego, Money, and Vision That Transformed a Culture

Illustrated: Yes

Format: Hardcover

Width: 6.0 inches

Length: 9.0 inches

Weight: 16.05 oz

Pages: 256