Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House

English

ISBN: 0739141074

EAN: 9780739141076

Publisher: Lexington Books

Release Date: 01/14/2010

Synopsis: Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.

Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House

Illustrated: No

Format: eBook - EPUB