Co-Opetition

English

ISBN: 0385479506

EAN: 9780385479509

Category: Mathematics / Game Theory/Business & Economics / Commerce/

Publisher: Knopf Doubleday Publishing Group

Release Date: 12/31/1997

Synopsis: Now available in paperback, with an all new Readers guide,The New York TimesandBusiness WeekbestsellerCo-opetitionrevolutionized the game of business. With over 40,000 copies sold and now in its 9th printing,Co-opetitionis a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both.Co-opetitionis a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book thats insightful and instructive for managers eager to move their companies into a new mind set.

Excerpt: Unknown Property Excerpt

Co-Opetition

Illustrated: No

Format: Paperback

Height: 0.86 inches

Width: 5.89 inches

Length: 8.92 inches

Weight: 12.17 oz

Pages: 304