Buzzmarketing : Get People to Talk about Your Stuff

English

ISBN: 1591842131

EAN: 9781591842132

Category: Business & Economics / Marketing / General

Publisher: Penguin Group (USA) Incorporated

Release Date: 08/30/2008

Age Range: 18-UP

Synopsis: There?s fake corporate marketing and then there?s real marketing. This is the realstuff for realpeople.? ?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing?which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

Buzzmarketing : Get People to Talk about Your Stuff

Illustrated: Yes

Format: UK-B Format Paperback

Height: 0.27 inches

Width: 5.47 inches

Length: 8.46 inches

Weight: 8.18 oz

Pages: 256