Blunders in International Business

English

ISBN: 1557864144

EAN: 9781557864147

Category: Business & Economics / International / General/Business & Economics / Corporate Finance/Business & Economics / Industrial Management/

Publisher: Wiley & Sons, Incorporated, John

Release Date: 01/01/1993

Synopsis: The second edition of this highly successful book has been significantly updated and expanded. It is full of anecdotes on all aspects of international business including: * Marketing * Management * Strategy Entertaining yet informative, Blunders in International Marketing enables both students and professionals to learn invaluable lessons from others mistakes.

Blunders in International Business

Illustrated: No

Format: Paperback

Edition: 2

Pages: 184