AMARILLO, Texas, Oct. 27, 1998--Hastings
Entertainment, Inc. (NASDAQ: HAST - news), a leading multimedia entertainment superstore
retailer, today announced the opening of its newest Hastings Entertainment Superstore in
Lincoln, Neb. The store, the fourth location in Nebraska, is a 24,145 square foot unit
located in the Cheney Ridge Shopping Center at 3800 Old Cheney Road in Lincoln. It is
expected to employ at least 50 full and part-time associates.The
new superstore is the eleventh of 12 scheduled to open during fiscal 1998, with an
additional 49 stores scheduled to open by the end of fiscal 2000. The company currently
operates 128 superstores in 18 states, with approximately 2.7 million square feet of
retail space.
"Hastings plans to have approximately 170 superstores in
operation by the end of fiscal 2000 as part of the most ambitious store expansion program
in our history," said John H. Marmaduke, chairman and chief executive officer.
"The company has steadily and profitably built its store base since developing and
implementing the superstore format in 1991. Now, we are ready to accelerate our expansion
rate, with at least 500 small to medium-sized markets identified that meet our new-market
criteria.
"A key reason we decided to accelerate our store expansion
program is the success weve exhibited with our proprietary system for information,
purchasing, distribution and inventory control that took four years and approximately $13
million to develop and implement," noted Marmaduke. "We believe this system,
which was completed in 1997, is like no other in entertainment retailing today. It
enhances our profit potential and competitive position by enabling Hastings to rapidly and
actively respond to changing customer desires, while maintaining control of costs."
Hastings superstores offer customers an extensive product
assortment, customized for the entertainment preferences of each individual market, of
approximately 44,000 book titles, 27,000 music selections, 1,500 software titles, 2,000
periodicals, 6,000 videotape titles, and 1,500 complementary and accessory items, as well
as another 15,000 videotape and video game selections for rent. In addition, the company
has introduced the DVD format (digital video disc), initially stocking up to 350 titles
for sale and 250 titles for rent.
"We are deeply committed to our corporate mission of satisfying
our guests desires for personal entertainment and information through total customer
satisfaction. That concern is reflected in every store we open, regardless of the size of
the community," added Marmaduke. "We have designed our stores to be fun and
informative gathering places for our customers to shop, offering such amenities as free
gourmet coffee, comfortable chairs for reading, CD listening stations, video game preview
stations, interactive information kiosks, telephones for free local calls, childrens
play areas and in-store promotional events."
Celebrating its 30th year in entertainment retailing, Hastings is a
leading multimedia entertainment retailer that combines the sale of books, music,
software, periodicals and videotapes with the rental of videotapes and video games in a
superstore format. The company currently operates 128 superstores, averaging 21,200 square
feet, primarily in small to medium-sized markets in the Midwestern and Western United
States. The company also operates www.hastingsentertainment.com,
a multimedia entertainment e-commerce Internet Web site that offers a vast and expanding
selection of books, music, software, videotapes and games to the electronic global
marketplace. General financial information about Hastings is available to investors and
customers via the Internet at this site.
Certain of the statements set forth above are forward-looking
statements within the meaning of the Securities Exchange Act of 1934. Such statements are
based upon managements current expectations and are subject to a number of factors
and uncertainties which could cause actual results to differ materially from those
described herein. The forward-looking statements set forth in the press release above are
subject to the factors and uncertainties set forth under the heading "Risk
Factors" in the Companys Registration Statement on Form S-1 (File No.
333-47969) as filed with the Securities and Exchange Commission and declared effective on
June 11, 1998.