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| Hastings Entertainment Launches
Electronic Commerce Capability On Its Web Site; www.hastingsentertainment.com
To Offer Full Range Of Merchandise Through Internet |
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| AMARILLO, Texas, July 30, 1998--Hastings
Entertainment, Inc. (NASDAQ: HAST - news), a leading multimedia entertainment superstore
retailer, today announced that it has launched a sales channel on its Internet Web site,
www.hastingsentertainment.com, to extend its special brand of community-oriented
entertainment retailing to the electronic global marketplace. "We
believe that Hastings Entertainment is the first fully integrated, multimedia
entertainment retailer that will be offering books, music, software, videotapes and video
games through the Internet on a single Web site," said John H. Marmaduke, chairman
and chief executive officer. "This new e-commerce site will enhance the entertainment
experience for our current customers and provide the opportunity for potential customers
worldwide to experience Hastings total commitment to satisfying our customers
entertainment needs.
"For the past 30 years Hastings has been a community-oriented,
customer-driven retailer that focused on small to medium-sized markets that are many times
ignored by other major chains," added Marmaduke. "This new e-commerce capability
on our award-winning Web site now enables us to offer the global electronic community the
level of product selection, competitive prices and high degree of customer service for
which Hastings is known in the markets where we currently operate 123 superstores.
"We believe that our extensive retail experiences provide
significant advantages that position us to succeed in electronic commerce on the
Internet," Marmaduke noted. "These include our strong name recognition in our
markets, our unique range and assortment of multimedia products, our advanced information
systems and fulfillment capabilities, and our well-established entertainment retailing
experience and ability to respond rapidly to our customers evolving entertainment
needs."
Hastings e-commerce site opened for operation on an
experimental basis on June 17. The companys site now provides full commerce
functionality and currently offers extensive book, music, software and video product
lists, including hundreds of thousands of titles. Retail prices will offer everyday
savings of up to 50%, and overall, will be competitive with other major on-line sellers.
The new www.hastingsentertainment.com site will include the
following features:
- The catalog of entertainment merchandise available for review or
purchase will be comparable to any other online retailer, but with in-stock selections
available in five entertainment categories: books, music, video, software and video games.
- Product lookup will utilize extensive search capabilities of the
Hastings databases, including search by department, category, first/last name,
artist/author and barcode, as well as a departmental quick search capability by
artist/author, title or barcode.
- Secure Web-based credit-card purchases and fast direct shipping to
customers.
- Special databases will be available for search by Hastings
customers, including:
- Hot and new titles featured by category;
- An endcap database of products featured on each departments
home page;
- A magazine database of those publications available in Hastings
stores, with multiple available links;
- Album and book cover art.
- Real Audio 30-second sound clips will be available for approximately
200,000 songs from 30,000 albums.
- Best Sellers queries by categories and/or departments.
- Community Events database available by city, artist or event type,
with the ability to purchase items for upcoming book/music signings.
- New Releases queries by date, categories, departments and rental
dates (for videos), with the ability to purchase new releases.
- Customer reviews and rankings of individual releases, including
graphic displays of average rankings.
- Online chat ability for customers to discuss the entertainment issues
concerning them.
- Store locations information, including a list of open and
soon-to-be-open stores, street maps and operating hours by store.
- Hastings corporate information, including news releases and stock
quote information on the Company.
Founded in 1968, Hastings is a leading multimedia entertainment
retailer that combines the sale of books, music, software, periodicals and videotapes with
the rental of videotapes and video games in a superstore format. The company currently
operates 123 superstores, averaging 21,200 square feet, primarily in small to medium-sized
markets in the Midwestern and Western United States, as well as an e-commerce Internet Web
site, www.hastingsentertainment.com. |
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