AMARILLO, Texas, April 30, 1999--Hastings
Entertainment, Inc. (NASDAQ: HAST), a leading multimedia entertainment superstore
retailer, today announced that the launch of its new www.gohastings.com.E-commerce Internet Web site will be May 4, 1999. The new Web site, which
will feature more than 10 million new and used entertainment products, will also offer a
"lowest price" guarantee program and exceptional product and pricing offers,
such as up to 50% off the list prices of best-selling books and special low-price offers
not available on other Web sites. Hastings also announced that the new site will offer a
line of low-priced computers and accessories through a strategic agreement with Thomas A.
Edison Incorporated, a custom manufacturer and distributor of personal notebook and
desktop computers.
The May 4 launch of www.gohastings.com will be supported by a
national advertising campaign featuring print coverage in USA Today and The Wall Street
Journal and electronic media exposure on Yahoo, CNN and CBS Marketwatch.
"The global community is a vast marketplace of retail
opportunity for www.gohastings.com, and we believe that our community-oriented retailing
style will be very successful going forward," said John H. Marmaduke, president and
chief executive officer. "We are developing what we believe will be the most complete
entertainment e-commerce site on the Web offering one of the broadest assortments of
entertainment products currently available.
"Just like the customers who shop in our 131 entertainment
superstores each day, we want our Internet customers to feel that www.gohastings.com
offers them the best possible selections priced to provide the most value for their
money," added Marmaduke. "Our alliance with Edison gives us another opportunity
to provide for the entertainment-oriented needs of our customers by offering them
high-quality computers and accessories at extremely competitive prices."
The new web site will also provide general financial information
about Hastings. In addition, complete terms and conditions related to the "lowest
price" guarantee program will be detailed on the www.gohastings.com Web site.
Certain statements set forth above are forward-looking statements
within the meaning of the Securities Exchange Act of 1934. Such statements are based upon
management's current expectations and are subject to a number of factors and uncertainties
which could cause actual results to differ materially from those described herein. The
forward-looking statements set forth above are subject to the factors and uncertainties
set forth under the heading "Risk Factors" in the Company's Registration
Statement on Form S-1 as filed with the SEC and declared effective on June 11, 1998.